How would you describe your approach?
I create an authentic product with a clear ecological and ethical standpoint. I thoroughly communicate with my customers about their needs and expectations. In doing so, I stand up for my values, which are conveyed through elaborate craftsmanship.
How do you create your base material?
I use brand new virgin wool fabric remnants from the clothing industry, which accumulate during the production process but do not reach the consumer. I cut them into strips and compact them by washing, giving these wool fabrics a second life as opulent, robust carpet fringes.
© Andreas Lederhaus
Is this where your label name comes from?
Yes, Second Life Rugs references the upcycling aspect as making them doesn't require any additional creation of wool. The upcycled fringes are knotted by hand to form unique long-lasting rugs. Only the warp and weft material is not upcycled.
Does upcycling limit your freedom to design?
Not really, even though the wool is already dyed, it is up to me how to combine the colours. I follow the idea of 'planned coincidence' in order to create harmonious compositions, without repetition, regularity or mechanical perfection.